With 220 million 9-litre cases sold in 2016, the USA represents 7% of the world's spirits sales. This market is characterised by its open attitude to innovation and its international leadership for premium spirits, sold over $20 a bottle. It is where global trends for those products are established.
Sales in 2016: 220 million 9-litre cases (source: DISCUS)
Evolution: 2015-2016 (in volume): +2.4%
Most consumed products: vodka, American whiskey