USA

With 305 million 9-litre cases sold in 2022, the USA represents 7% of the world's spirits sales. This market is characterised by its open attitude to innovation and its international leadership for premium spirits, sold over $20 a bottle. It is where global trends for those products are established.

Sales in 2022: 291 million 9-litre cases (source: DISCUS)
Evolution: 2021-2022 (in volume): +4,8%
Most consumed products: vodka, tequila, American whiskey