Tasting-sales
R2D - Distribution networks in France

OBJECTIVE
Overall objective: Develop a sales strategy based on the chosen channel(s)
Learning objectives: To identify the specific characteristics of the various distribution channels.
Calculating your selling price by incorporating all factors

AUDIENCE

Any professional in the spirits sector wishing to boost their sales and raise their brand’s profile: producers, merchants, agents, distribution companies, and marketing and sales departments.

PREREQUISITE: none

TRAINER

Alexandra Bernet

> Detailed programme

COMPLEMENTARY COURSES
F6 - Sales strategy: brand identity, distribution networks, digital communication
F1C - Conducting a tasting: a tool to promote your brand - French/English