Tasting-sales
F6 - Sales strategy: brand identity, distribution networks, digital communication


 

OBJECTIVES
Understanding how distribution networks work in France and other leading European countries - the UK, Germany, Spain, Italy - in order to optimise single-channel or multi-channel sales. Knowing the Evin law, basic packaging communication, and knowing how to integrate digital into your strategy to transform clicks into purchases.

AUDIENCE
Professionals from the spirits industry wishing to develop sales and grow their brand's visibility: producers, negociants, agents, distribution companies, sales and marketing departments.

PREREQUISITE: none

TRAINERS

Alexandra Bernet

...

Céline Delcourt

...

François Drounau

COMPLEMENTARY COURSES
>F1B - Introduction to spirits: production methods and tasting


Next sessions

  • From 09 to 10 Sep 2019

DURATION : 2 days/ 14 hours 

PRICE: € 800 

 



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