F6 - Sales strategy: brand identity, distribution networks, digital communication


Choosing distribution channels in France and in export markets to optimise the sales of your product(s) .
Complying with the Évin law, the trademark law, respecting the labelling rules of spirit drinks.
Integrating packaging communication, digital technologies and logistics constraints for a winning strategy.

Professionals from the spirits industry wishing to develop sales and grow their brand's visibility: producers, negociants, agents, distribution companies, sales and marketing departments.




Alexandra Bernet

Damien Bertrand

Céline Delcourt


Jérôme Fruchard

Benoît Gicquel

Elodie Poisson

>F1B - Introduction to spirits: production methods and tasting

Next sessions

  • From 24 to 27 Jan 2022 [ COMPLET ]
  • From 07 to 10 Feb 2022
  • From 13 to 16 Jun 2022

    DURATION : 4 days / 28 hours

    PRICE : € 1470

    Costs met by OCAPIAT for 2022

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