F6 - Sales strategy: brand identity, distribution networks, digital communication


Choosing distribution channels in France and in export markets to optimise the sales of your product(s) .
Complying with the Évin law, the trademark law, respecting the labelling rules of spirit drinks.
Integrating packaging communication, digital technologies and logistics constraints for a winning strategy.

Professionals from the spirits industry wishing to develop sales and grow their brand's visibility: producers, negociants, agents, distribution companies, sales and marketing departments.




Alexandra Bernet

Damien Bertrand

Céline Delcourt


Jérôme Fruchard

Benoît Gicquel

Christophe Nanglard

>F1B - Introduction to spirits: production methods and tasting

Next sessions

  • From 07 to 10 Jun 2021

DURATION : 4 days / 28 hours 

PRICE: € 1 470 


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