Tasting-sales
EVIN - Trademark law, labelling of spirit drinks and the Evin Act

OBJECTIVE
General objective: To protect one's brand and secure one's assets
Learning objectives: Identify key considerations regarding trademark law and communications specific to spirits or non-alcoholic beverages.

AUDIENCE

Any professional in the spirits sector wishing to boost their sales and raise their brand’s profile: producers, merchants, agents, distribution companies, and marketing and sales departments.

PREREQUISITE: none

TRAINER

Benjamin Gourvez

> Detailed programme

COMPLEMENTARY COURSES
F6 - Sales strategy: brand identity, distribution networks, digital communication
F1C - Conducting a tasting: a tool to promote your brand - French/English