TOUR - Spiritourism key elements: elaborating your offer, adding brand value, developing direct sales


To acquire key skills on marketing, organisational and regulatory levels, in order to offer a quality service in a visitor centre and/or touristic experience. To design, implement and host a food pairing workshop. To organise your sales floor in an attractive, successful way.

Executives, staff - including seasonal workers - from spirits companies and estates, in order to develop or improve their touristic offer.
Workers from the tourism industry : tour operators, incoming travel agencies, tourist offices, committees, hospitality, restaurants and bars.



Anne Aubineau

Lydie Bossis


David Chérin


Georgina Gensollen


Jean-Louis Laboissière

F1C -  Conducting a tasting: a tool to promote your brand - French/English
F6 - Sales strategy: brand identity, distribution networks, digital communication

F1E - Cocktails: how to enhance a spirit

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Next sessions

  • From 08 to 09 Apr 2024
  • From 18 to 19 Nov 2024

    DURATION : 2 days / 14 hours

    PRICE : € 980

    Costs met by OCAPIAT for 2023

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