Tasting-sales
TOUR - Spiritourism key elements: elaborating your offer, adding brand value, developing direct sales

OBJECTIVE
To acquire key skills on marketing, organisational and regulatory levels, in order to offer a quality service in a visitor centre and/or touristic experience. To design, implement and host a food pairing workshop. To organise your sales floor in an attractive, successful way.

AUDIENCE
Executives, staff - including seasonal workers - from spirits companies and estates, in order to develop or improve their touristic offer.
Workers from the tourism industry : tour operators, incoming travel agencies, tourist offices, committees, hospitality, restaurants and bars.

PREREQUISITE : none

INSTRUCTORS