3 questions to Jean Luc Braud

Published on 08/02/2018

Jean Luc Braud contributed to the creation and production of various spirits, such as brandies, cognacs, liqueurs, rums, vodkas, whiskies… within a major international company. He is currently a consultant, and more than ever involved in innovation. He is a trainer for several of the CIDS courses: (F1B – P1W – F2B -  F3)

1. If trainees had to remember only one thing from the course, what would it be ?

I would like them to be able to identify the organoleptic properties of main spirits, in order to establish a sonsory profile that informed consumers can understand.

2. If you had to choose only one book and one cognac to spend the night, what would they be ?

A spirits bible, or a book reflecting upon our reason for being. For a night, depending on my mood, I would choose either a Delamain cognac for its fruity character, or a Frapin cognac for its complexity and delicate woody aroma. 

3. In your opinion, what are the most important problematics concerning the making and ageing of spirits over the next decade ?

I can think of two problematics. The first one is to do with the risks of raw materials shortage. The second one is about regulations, mostly due to protectionism, which implies more and more drastic production rules.